Accerstus Digital
SOLUTIONS / CREATIVE

Website Design

A website in this region is a utility: find the offer, trust it, message or pay. We design sites for thumbs, slow networks and bilingual reality, with WhatsApp, local payments and honest delivery copy in the first screen, not buried under a 6 MB hero loop.

Designer reviewing website layouts on a laptop
Mobile
GSMA industry data: most users in sub-Saharan Africa come online on a phone. Desktop-first wireframes are a process error.
Speed
Industry UX research links slow LCP to abandonment. We design weight: fewer autoplay videos, compressed images, system fonts where custom type is a luxury.
Trust
Industry ecommerce pattern: payment marks, physical address honesty and return policy on mobile reduce drop-off. We do not fake client logos to manufacture trust.
Chat
Industry regional pattern: many sessions end in WhatsApp. The design must make that path obvious without blocking people who prefer a form.

Industry benchmarks, not Accerstus client results. Verify before citing.

We design sites people can finish on a phone, on a budget of data.

FRAMEWORK APPROACH

Website design is information architecture, UI and the states in between. We prototype the journeys that make money or save time before we decorate the rest.

Map the jobs of the site.

Lead, sale, store locator, careers, content. Each job gets a path. A homepage that tries to be all of them becomes none.

Wireframe on a 360-pixel canvas first.

Navigation, tap targets, sticky WhatsApp, and payment reassurance. We then expand to tablet and desktop without breaking the mobile story.

Apply brand without blowing the budget.

Colour, type, photography direction. Motion that does not block input. Handover to front-end with a component list, not a flattened JPEG.

OUR PHILOSOPHY

Content is a design input

We design with real headlines and real product counts. Lorem ipsum hides overflow that will break in Shona or Afrikaans.

Empty and error states ship

Out of stock, failed EcoCash redirect, 404. Those screens are the brand on a bad day.

No unverified social proof

If there is no published case study, we do not invent a carousel of logos. Capability and method can carry the page.

SEO and GEO from the template

Heading order, FAQ blocks, metadata fields. Design that cannot be marked up is unfinished.

Website design
JANMARJUNSEPDEC
FRAMEWORK EXECUTION

From IA to a build-ready UI kit.

  • Sitemap and key journeys
  • Mobile-first wireframes
  • UI kit and page templates
  • Prototype of conversion paths
  • Handover specs for engineering

PLATFORMS THAT WE WORK WITH

FigmaGA4Google Search ConsoleAnthropic

Frequently Asked Questions

Design can be scoped alone or with our front-end development team. The RFP should say whether you need Figma only or a production build.
Often yes. We design to the constraints of the CMS or commerce engine you already run, or we flag when those constraints will block the UX.
When commerce is in the brief. Checkout design must name the payment methods you actually have, not a generic 'Pay now' that leads nowhere.
With a locale plan: currency, delivery copy, language and legal pages. A single English site can serve several markets if the differences are honest and navigable.

Ready to design a site that earns its data?

Talk to us about website design