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AI Search Optimization

Buyers in Harare, Johannesburg and Nairobi now ask ChatGPT, Google AI Overviews and Perplexity before they open a tab of blue links. We structure your site so those systems can quote you: entity-clear pages, answer-first copy, citable facts, and crawl rules that allow AI bots without giving the whole site away.

Run a GEO auditHow we work
Professional working on a laptop, representing AI search research
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Industry studies of Google Search (SparkToro and Similarweb) find a majority of queries now end without a click. That is a platform shift, not an Accerstus result.
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GSMA reports that most internet users in sub-Saharan Africa go online primarily on a phone. AI answers that ignore mobile context miss the market.
FAQ
Industry guidance from Google: FAQPage and HowTo schema help machines extract a direct answer. We mark up only questions the page actually answers.
llms.txt
Emerging publisher standard: a plain-text file that tells AI crawlers what they may quote. We treat it as a crawl policy, not a ranking hack.

Industry benchmarks, not Accerstus client results. Verify before citing.

We write pages machines can cite and humans can trust on a phone.

FRAMEWORK APPROACH

Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) are not a new keyword list. They are information architecture: who you are as an entity, which questions you answer first, and which claims carry a source a model can keep.

Map the questions people actually ask.

We start from local intent: EcoCash vs card, delivery to Bulawayo, clinic hours in Kigali. Question-shaped headings and the first sentence of every section answer those queries directly.

Make the brand a clear entity.

Organization, Product and FAQ JSON-LD, consistent NAP data, and sameAs links so models can attach your name to a real Southern African business, not a generic page.

Control what crawlers may quote.

robots.txt and llms.txt set allowances for GPTBot, Google-Extended and others. We never invent a statistic for a model to repeat. If a number is not sourced, it does not ship.

OUR PHILOSOPHY

Answer first, then explain

The opening sentence of a section is the citation. Everything after it is evidence. That is how featured snippets and AI overviews extract a quote.

Cite or cut

Unattributed percentages become training data for someone else's answer. We attribute industry benchmarks and we do not publish Accerstus results we cannot show.

Mobile is the reading surface

A 40 KB answer on a metered connection in Mutare beats a 4 MB thought-leadership PDF. We write for small screens and expensive data.

Local entities, not US templates

Cities, currencies, payment rails and languages across Zimbabwe, South Africa, Zambia, Botswana, Namibia, Kenya and Rwanda are the facts models need to place you.

GEO / AEO checks
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FRAMEWORK EXECUTION

Pages built to be retrieved, quoted and checked.

  • Question-shaped H2s with answer-first paragraphs
  • FAQPage, HowTo, Organization and Article schema
  • llms.txt and AI-crawler directives in robots.txt
  • Author, date and source markup for E-E-A-T
  • Internal links that define services as entities

PLATFORMS THAT WE WORK WITH

Google SearchGoogle Search ConsoleSchema.orgGA4Anthropic

Frequently Asked Questions

AI search optimization is the work of making your pages easy for answer engines and large language models to retrieve, quote and attribute. It covers structured data, answer-first writing, entity clarity and crawler policy, not a secret prompt.
GEO builds on SEO rather than replacing it. Classic SEO still decides whether Google can crawl and rank you; GEO adds the extra layer so AI Overviews, chat products and answer engines have a clean, sourced passage to cite.
No reputable agency can promise a listing inside a specific chat product. Those systems choose sources at generation time. What we can do is make your public pages the most citable version of your expertise in the markets you serve.
Yes. Copy, schema and examples use local cities, payment methods and languages rather than imported US templates. The same method applies in Zambia, Botswana, Namibia, Kenya and Rwanda when those are the markets that matter.
We measure crawl access, schema validity, question coverage and whether key claims carry a visible source. Rankings in a chat product are not a stable KPI, so we do not report them as if they were.

Ready to be the source AI quotes?

Talk to us about GEO