Accerstus Digital
/ Locations
SOLUTIONS / EARNED MEDIA

Digital PR

Earned coverage still moves trust in this region: a mention in a national title, a sector newsletter, or a radio follow-up after a digital story. We build newsworthy angles, reporter-ready assets and digital newsrooms so journalists can verify you without a press PDF that will not open on a phone.

Discuss a PR briefHow we work
Newspaper and press materials on a table
Trust
Nielsen and similar industry trust studies have long found earned media outranks branded ads on credibility. That is a research pattern, not an Accerstus placement rate.
Mobile
Reporters and editors in Harare, Johannesburg and Nairobi work on phones. Industry practice: short pitches, working links, images under a megabyte.
Radio
Industry media-mix data in several SADC markets still shows radio as a high-reach companion to digital news. Digital PR should supply audio-ready talking points, not only a blog post.
Links
Industry SEO consensus: editorial links can support rankings when they are genuine. We do not sell link packages or invent publications.

Industry benchmarks, not Accerstus client results. Verify before citing.

We earn attention with stories journalists can check on a deadline.

FRAMEWORK APPROACH

Digital PR is journalism support, not a comment-spam programme. The story has to be true, newsworthy in a named market, and easy to verify. Coverage is never guaranteed.

Find the angle that is actually news.

Data the brand owns, a regulatory change, a product that changes how people pay or get delivered. We will not pitch a generic thought-leadership quote as a scoop.

Build reporter-ready assets.

A one-screen brief, sourced figures, spokesperson bios, and WebP images. Embargoes only when they are real. No fabricated exclusive.

Pitch the desks that cover this market.

National, trade and digital-only titles in the countries you sell into. We do not claim a retained roster of named outlets as partners.

OUR PHILOSOPHY

No fake newsrooms

If a statistic is not sourced, it does not go in a release. If a case study is not published, it is not a proof point in a pitch.

Digital and broadcast together

A story that only exists as a Medium post will not reach households that still start the day on radio. We plan the follow-through, not just the URL.

SEO is a by-product

We pitch for coverage and clarity. Links, if they come, are a result of the story, not the reason we invented one.

Crisis is a separate muscle

Holding statements, dark-site copy and spokesperson rules are scoped explicitly. A growth PR retainer is not a crisis contract unless we say so.

PR workflow
JANMARJUNSEPDEC
FRAMEWORK EXECUTION

Newsroom discipline applied to digital channels.

  • Newsworthiness and risk review
  • Release, FAQ and spokesperson kit
  • Targeted journalist and editor outreach
  • Digital newsroom and asset hosting
  • Coverage tracking without vanity metrics

PLATFORMS THAT WE WORK WITH

Google Search ConsoleGA4Google Business ProfileAnthropic

Frequently Asked Questions

Digital PR is earned media work that uses online newsrooms, journalist outreach and shareable assets so a story can be published, linked and discussed. It is not paid advertorial unless that is contracted separately and labelled.
No. Editors decide. We can guarantee a professional pitch process and assets that meet newsroom standards. We cannot sell a logo or a headline.
No. Purchased links and fake publications are outside this service. If a campaign needs sponsored content, it is disclosed and scoped as paid media.
We pitch in the markets the brief names, typically Zimbabwe, South Africa, Zambia, Botswana, Namibia, Kenya and Rwanda. Cross-border stories need a reason each desk should care.

Ready to earn the mention?

Talk to us about digital PR