Ad Operations
Campaigns fail in the plumbing: a pixel on the wrong thank-you page, a 5 MB banner on a 3G connection, a placement that never passed QA. We run ad operations so media plans actually traffic, tags fire, and creatives are the size a Johannesburg or Lusaka phone can load.
Industry benchmarks, not Accerstus client results. Verify before citing.
We make the plan traffickable, measurable and safe to switch on.
Ad operations is the control layer between strategy, creative and platforms. We document naming, versions, pixels and fallbacks so a campaign can be diagnosed at 06:00 without archaeology.
Build the trafficking sheet first.
Placements, sizes, click-throughs, UTM rules, frequency caps and dates. Media does not enter a platform until the sheet is agreed.
Implement tags with a single source of truth.
GTM, server-side where it is justified, and platform pixels that match the conversion the business actually wants, not the default lead event.
QA on the devices people use.
Android Chrome, in-app browsers, low bandwidth. Rich media that only plays on office wifi is a failed unit.
Naming is a control system
Campaign, ad set and creative names that a human can grep. Clever strings that only one planner understands are technical debt.
Measure once, report many
Duplicated pixels inflate results. We would rather under-count than brief a client on ghost conversions.
Creative ops is ops
Versioning, specs and late swaps belong in the same runbook as tags. The designer is not the CDN.
No dark inventory by accident
Placement lists and brand-safety settings are documented. If a site is in the plan, it is named.
PLATFORMS THAT WE WORK WITH
