Streaming
Video and audio advertising now sit on YouTube, connected TV, music apps and broadcaster streaming, alongside phones that still carry most of the audience. We plan streaming buys for how households here actually watch: shared TVs, prepaid data, and sound-off viewing on mobile.
Industry benchmarks, not Accerstus client results. Verify before citing.
We buy screens and speakers people actually finish.
Streaming is not 'digital TV' as a slogan. It is a set of inventories with different measurement, creative ratios and household versus personal devices. We map those before we talk CPMs.
Split living-room and pocket.
CTV and YouTube on a television need different sound, end cards and frequency from in-feed vertical. We do not crop one master for both and hope.
Spec creative for completion.
Lengths, captions, pack shots in the first seconds, and a landing experience that works after a skip. Heavy files that stall on 4G do not run.
Include audio where it reaches.
Streaming audio and digital radio still fill time that video cannot. The brief names the listening context: taxi, shop floor, headphones.
No implied broadcaster deals
DStv, Showmax and similar are market facts. We do not claim an exclusive partnership on this page. Buys run through the seats the client can access.
Completion over vanity views
A cheap view that skips at second two is not awareness you can defend. We brief on quartile and cost per completed view where the platform allows.
Brand safety is a list
Adjacent inventory on user-generated platforms is controlled with exclusions and suitable-for-work settings, documented in the plan.
Measure the hop after the ad
QR, search lift, promo codes. Streaming that cannot be tied to any action still needs an honest KPI, not a borrowed ROAS from search.
PLATFORMS THAT WE WORK WITH
