Email Marketing
Email still reaches people who will not install another app, and it remains the cleanest owned list you can have. We build programmes that load on a phone, stay light on images, and tell the truth about stock, delivery and local payment options so the message survives a sceptical inbox.
Industry benchmarks, not Accerstus client results. Verify before citing.
We write mail people can load, trust and act on from a phone.
Email is a system: capture, consent, lifecycle, deliverability and content. A pretty newsletter without list hygiene is how brands land in spam and stay there.
Earn the address, keep the permission.
Forms that say what people will get, double opt-in where the law or the ESP requires it, and a clear way out. POPIA and similar rules are the floor, not a slogan.
Design for the client, not the mockup.
Gmail, Outlook and native iOS. Single-column, large tap targets, EcoCash or Ozow named in the offer, not a generic 'checkout'.
Automate the useful journeys.
Welcome, abandoned browse, restock, and post-purchase that actually help. We do not drip seven teasers for a webinar nobody asked for.
The list is an asset
We suppress unengaged addresses before we 'win back' them to death. Deliverability protects everyone still paying attention.
One job per send
A price, a restock, a guide. Newsletters that try to be a homepage get deleted on the kombis wifi.
WhatsApp is a sibling, not a replacement
Broadcast lists and email have different consent and different jobs. We will not dump the email file into WhatsApp against the rules.
Measure to the click you own
Open rates are noisy under Apple Mail Privacy. We brief on clicks, replies and revenue where the shop can attribute it.
PLATFORMS THAT WE WORK WITH
