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Audio Production

Radio is still a mass channel in much of Southern Africa, and headphones plus WhatsApp voice notes carry the rest. We write, record and master audio for ads, podcasts and social: clear voices, licensed music, and mixes that survive a taxi radio and a cheap earpiece.

Brief audio productionHow we work
Studio microphone in a recording space
Radio
Industry audience measurement in several SADC markets still shows radio as high daily reach. Digital plans that ignore it miss households and commuters.
Voice
Industry ad practice: the first line must name the offer because many people join mid-spot. We write for tune-in, not for a 60-second film script read aloud.
Mix
Industry broadcast specs: loudness and limiting differ from streaming. A YouTube master dumped onto radio will sound thin or illegal.
Language
Industry regional reality: English, local languages and code-switching. Casting must match the station and the town, not a generic 'African accent' brief.

Industry benchmarks, not Accerstus client results. Verify before citing.

We mix for the speaker people actually hear you on.

FRAMEWORK APPROACH

Audio is copy, performance, recording and delivery specs. We lock the legal and the length before a microphone is opened, and we do not imply a named studio we do not control.

Write for the ear and the clock.

30s and 15s radio, 6s bumpers, podcast mid-rolls, WhatsApp-length explainers. Legal lines and disclaimers get time, not a gabble.

Cast and record to the market.

Voices that fit the station or the podcast. Remote-directed sessions when travel is not justified. Backup takes for pronunciation of place and product names.

Master to the destination.

Broadcast loudness, podcast -16 LUFS-style targets, and social versions that do not clip on a phone speaker. Stems when the client needs them.

OUR PHILOSOPHY

Music is licensed or original

We will not put an unlicensed hit under a radio spot. Libraries and commissions are the path.

No fake stations

We produce audio. Buying the airtime is media. This page does not claim we own a frequency.

Silence is a tool

Spots that never breathe get tuned out. We write rest, not wall-to-wall hard sell.

Accessibility is contrast in sound

Voice above music, clear diction, no mud. If it only works on studio monitors, it is not finished.

Audio delivery
JANMARJUNSEPDEC
FRAMEWORK EXECUTION

From script to a file the station will not bounce.

  • Script and legal timing
  • Casting and session direction
  • Record, edit and mix
  • Broadcast and digital masters
  • Versioning by language and length

PLATFORMS THAT WE WORK WITH

Adobe AuditionPro ToolsYouTubeSpotify Ad StudioAnthropic

Frequently Asked Questions

Media buying is a separate service. Audio production delivers the masters stations and platforms require. We can coordinate with a buying team when both are in the brief.
Yes, from format and series planning through edit and loudness, when that is scoped. A podcast without a distribution and measurement plan is just a long file.
We book recording spaces and remote sessions as the brief needs. This page does not claim a owned facility in a named city.
Platform-licensed sounds and original beds are the safe paths. Commercial radio tracks usually cannot be used in ads without a licence.

Ready to make sound that holds up on air?

Talk to us about audio