Scale your brand in Botswana.
Accerstus serves Botswana — we do not have a local office. Campaigns are planned for Gaborone, Francistown and Maun, in English and Setswana, and for buyers who pay in Pula.
Where is Botswana?
Botswana is a landlocked country in Southern Africa, bordered by Namibia, Zambia (at Kazungula), Zimbabwe and South Africa. The capital, Gaborone, sits in the south-east near the South African border; Francistown is the second city in the north-east, and Maun is the gateway to the Okavango Delta.
English is the official language of government and business; Setswana is the national language and the language of everyday life. The currency is the Pula (BWP). Botswana is a member of the Southern African Customs Union and the Southern African Development Community, so brands often treat it as part of a wider SACU media plan rather than an isolated market.
How people buy and search
Retail, mining services, tourism, banking and telecoms concentrate in Gaborone. Tourism and safari operators sell from Maun and Kasane into international search. WhatsApp is a default sales channel for SMEs. Mobile money (Orange Money, MyZaka / Smega) sits alongside cards, and most browsing is on a phone. Search queries mix English with Setswana place names — Gaborone, Francistown, Palapye, Maun — so listings and copy need both.
Serving Botswana
No Accerstus office in Botswana. Work is delivered remotely into the country’s main commercial centres.
Pula (BWP)
Currency
English
Official language
Setswana
National language