Paid media
Paid media quality starts on the landing page
25 September 20263 min read
Platforms cannot save a page that has no pixel, no form and a slow mobile LCP. Those are site facts, not media opinions.
Media buying is judged by what happens after the click. Accerstus therefore scores Paid Media from the page: conversion pixels, GTM, GA4, form presence, CTA density and mobile LCP.
If those signals are missing, the honest finding is that the site is not ready to spend. That is more useful than a generic speed check labelled as a media audit.
Creative, Content and Social have their own check lists. Selecting a channel has to change what is measured, not only the label on the report.